Voice of Contractor:
Customer Satisfaction Survey
Built on years of Voice of Contractor research and analysis, this service helps HARDI distributor members get honest, actionable feedback straight from their customers. With customizable survey questions paired with our expert analysis and support, we make it easy to tap into what your local contractors are really thinking - so you can strengthen relationships, uncover growth opportunities, and improve service where it matters most.
How Can Customer Satisfaction Surveys Help Distributors?
Benchmark your performance vs national results
Learn the purchase habits of your customers
Determine areas of expanded training for your customers
Identify areas of your improvement on technology and marketing
Understand your share in a market vs competition
Better insights into product preferences
Understand the demographics of your customers
How to profitably grow your business
How HARDI takes your survey to the next level:
Your customers and data, meet HARDI expertise
Our Voice of Contractor Survey includes questions that cover a wide range of critical topics which will form the basis of your own customized survey:
Business Performance
Operational Patterns
Purchasing Habits
Distributor Preferences
Services Provided
Leveraging a third party delivers more accurate survey responses.
In terms of customer feedback, research consistently shows that using a neutral third party survey method yields more candid, reliable responses compared to surveys sent directly by the company
When people know the company will directly see their responses, even if anonymous, they may sugarcoat negative feedback or avoid criticism
Studies demonstrate that when customers are surveyed by a neutral third party, they are less likely to tailor feedback to please the company, reducing social‑desirability bias
Third party responses generate more responses. Perceived neutrality increases trust. Respondents are more willing to participate when they believe the survey is conducted impartially
