This comprehensive training program equips HVAC distributor Territory Managers and Sales Leaders with the essential tools, insights, and strategies to elevate dealer relationships, increase profitability, and expand market share.
KPIs every territory manager needs to know
Measuring dealer performance
Moving from transactional to consultative selling
Distributor Territory Managers
Business Development Managers
Sales Leaders
This course is designed for territory managers looking for advanced strategies to build long-term growth in their territories. It provides the foundational skills that will unlock your full sales potential and build trust with customers.

Build confidence in interpreting and discussing contractor KPIs

Keep dealer teams focused on measurable results and goal tracking

Position yourself as a business advisor—not just a sales rep

Support dealers in balancing competitiveness and profitability
The Territory Manager: Performance program is $1600 per participant and includes:
Duration: Two-day in-person workshop: Lecture, discussion, and hands-on exercises using real-world dealer examples
E-learning: Structured e-learning path in HeatU to reinforce learning principles
Course workbook: Easy to follow course outline for participants to follow and take notes
October 27-28, 2026 | Columbus, OH

With more than 34 years of experience in the HVAC industry, I have grown a passion for working with distributor Territory Managers (TMs). My training philosophy is that the TM is the key factor in helping a dealer grow and become profitable. It is the role of a TM to help their dealers succeed, which in turn helps them succeed. All my courses are designed from a TM’s perspective to create value and differentiation. My classes emphasize open dialogue, real-life distribution issues, and dealer-focused solutions.