Webinar Replay: How to Effectively Manage a Co-op Marketing Program

This webinar was recorded on 6-24-2026.

A strong co-op marketing program can be one of the most powerful tools distributors have to drive dealer growth, strengthen brand alignment, and increase market share. But without the right structure, oversight, and accountability, co-op dollars can be wasted on ineffective marketing efforts that deliver little return.

Join industry leaders from Mingledorff's and All Contractor Marketing for an in-depth discussion on how distributors can build and manage co-op marketing programs that create measurable results for dealers while protecting valuable marketing investments.

In this webinar replay, you'll explore:

• The evolution of distributor marketing support and the shift toward strategic dealer partnerships

• The benefits of agency-of-record relationships and how they improve accountability, visibility, and program performance

• Strategies for improving dealer performance through greater marketing oversight, education, and support

• Best practices for evaluating marketing partners and avoiding common industry pitfalls

• The metrics that matter most when measuring marketing success and co-op program effectiveness

• How AI and emerging technologies are transforming HVAC marketing and what distributors should look for when evaluating new solutions

Whether you're developing a new co-op program or refining an existing one, you'll gain practical insights on creating a more effective, transparent, and scalable marketing strategy that supports long-term dealer success.

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