Webinar Replay: Customer Stratification: Do you REALLY know your customers?

This webinar was recorded September 30, 2025.

Most distributors leave money on the table by not fully leveraging their existing customers. ProSales, based on NAW’s Customer Stratification: Best Practices for Boosting Profitability, helps you objectively group customers, target the right strategies, and turn challenging relationships into profitable ones.

In this Webinar Replay, you’ll learn how to:

• Stratify customers into logical groups

• Apply tailored sales and marketing strategies

• Improve stocking, pricing, and service decisions

• Drive loyalty and long-term profitability

Watch this replay with Earnest & Associates (E&A) to see real examples, dashboards, and results from distributors who’ve already started their customer stratification journey.

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