Products & Services
Webinar Replay: Customer Stratification: Do you REALLY know your customers?
October 1, 2025 | 1 minute read
This webinar was recorded September 30, 2025.
Most distributors leave money on the table by not fully leveraging their existing customers. ProSales, based on NAW’s Customer Stratification: Best Practices for Boosting Profitability, helps you objectively group customers, target the right strategies, and turn challenging relationships into profitable ones.
In this Webinar Replay, you’ll learn how to:
Stratify customers into logical groups
Apply tailored sales and marketing strategies
Improve stocking, pricing, and service decisions
Drive loyalty and long-term profitability
Watch this replay with Earnest & Associates (E&A) to see real examples, dashboards, and results from distributors who’ve already started their customer stratification journey.
Let's Keep the Momentum Going
The HVACR Content doesn’t end here! HARDI's full calendar of webinars, events, and exclusive content is here to keep you informed, inspired, and ahead of the curve in the HVACR industry. Whether you're looking to explore new topics or dive deeper into industry's most pressing issues, there's something for everyone.
Earnest & Associates
Operating at peak profitability is your business. It’s ours, too. For more than 30 years, Earnest & Associates has reinvented, adapted, improved, and expertly applied our enterprise resource planning solutions to the specific needs of virtually every type of distributor and manufacturer.
The path to long-term profitability should be filled with clear insight, not littered with short-term fixes. Across economic cycles and through technology evolution, we’ve helped one manufacturing and distribution company after another thrive and grow. We do this by marrying profitability solutions with a company’s size, goals, and ambitions.
Why have our hundreds of successful ERP implementations gone so right? Because they’ve been in step with the distinct mission and objectives of every business we’ve served.
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