Highlights of Myths & Misperceptions
HOW CONTRACTORS REALLY BUY
DEBUNKING INDUSTRY MYTHS
WHAT CAUSES CUSTOMERS TO SWITCH DISTRIBUTORS
HOW TO GAIN MARKET SHARE IN A COMPETITIVE INDUSTRY
About the Book
In 2015 the HARDI Foundation commissioned the first edition of Myths & Misperceptions: How Markets Are Really Made in HVACR, a first-of-its-kind, industry-wide study into the common misconceptions plaguing HVACR manufacturing, distribution and sales. The result was a clearer understanding of what the true drivers of success were for HVACR distributors in their relationships throughout the channel. This resulted in updated manufacturing and distribution practices for numerous industry leaders.
Since then, the world has been through COVID, wildly shifting regulatory environments, technological advancements in HVACR, and leaps in the digital landscape that have changed how business is done. The new, 2026 edition of Myths & Misperceptions has been updated to refresh existing best practices, then incorporate them into new industry standards that differentiate businesses.
If you're serious about creating a strong roadmap for success in the HVACR industry, you owe it to yourself not just to read this book, but to share it with your company to align your vision in a way that will bring lasting success.
About the HARDI Foundation
The HARDI Foundation is a forward-focused body committed to the consideration and implementation of educational and research programs in the field of distribution sciences and related disciplines within the HVACR industry.
Priorities of the foundation include:
To sponsor, co-sponsor, initiate or implement educational, scientific and research programs in the HVACR industry
To cooperate with other organizations, individuals, foundations, educational institutions or government agencies in conducting such programs in the public interest
