Inside Sales Representatives are the frontline connection between an HVACR distributor and its contractor customers. Every phone call, quote, and order represents an opportunity to strengthen relationships, build trust, and position the distributor as an indispensable partner in the contractor’s success. This interactive course provides practical tools and proven communication techniques that elevate customer service, improve contractor satisfaction, and drive long-term business growth. Attendees will learn how to move beyond transactional order-taking to become an essential asset for an HVACR dealer.
What's inside
Understanding of how an HVACR dealer does business
Empathetic communication
Professional phone etiquette
Ability to handle difficult calls and providing solutions
Who this is for
Inside Sales Representatives
Inside Sales Managers
Anyone in training for these positions
Why it matters
HVACR distributors often face inconsistent customer experiences and shallow dealer relationships. This course equips inside sales teams with customer-focused communication, proactive support strategies, and practical tools to strengthen every interaction.
What you'll walk away with:
DELIVER EXCEPTIONAL CUSTOMER SERVICE
through active listening and professional communication
BUILD TRUST AND LASTING RELATIONSHIPS
by understanding dealer needs and motivators
IDENTIFY OPPORTUNITIES TO HELP DEALERS BE MORE PROFITABLE
and efficient through solution selling techniques
LEARN TECHNIQUES TO HANDLE DIFFICULT CONVERSATIONS
and maintain professionalism under pressure
PROGRAM INSTRUCTOR:
Jeff Revlett
With more than 34 years of experience in the HVAC industry, I have grown a passion for working with distributor Territory Managers (TMs). My training philosophy is that the TM is the key factor in helping a dealer grow and become profitable. It is the role of a TM to help their dealers succeed, which in turn helps them succeed. All my courses are designed from a TM’s perspective to create value and differentiation. My classes emphasize open dialogue, real-life distribution issues, and dealer-focused solutions.
