What Is GeoInsights?
GeoInsights is a data platform that brings together dozens of publicly available national data sets, then focuses them to provide industry insights that you can use in actionable ways. The platform utilizes GIS (geospatial) software to visually map out data to allow you to make informed decisions on market, demographic, construction trends and more that can lead to business decisions. See below for some of the MANY uses for this data available to you.
Data insights for...
DISTRIBUTORS
Evaluate contractor density, housing growth, and construction activity across your territories. Then use this to identify underserved areas, rebalance sales coverage, or prioritize markets with stronger long-term demand potential.
Compare population growth and combine it with housing stock across a region. This helps in predicting HVACR demand.
Analyze contractor density to prioritize sales team travel routes and prospecting activity.
SUPPLIERS
Does your distributor network align with areas of largest market growth? Pivot your infrastructure accordingly.
What climate conditions and growth trends will support stronger adoption of new technologies and equipment?
Does your existing distributor network cover your territory well? Or are there gaps you were unaware of?
CONTRACTOR SALES & DEMAND
Bring localized and regional demand data to contractors to help them plan in their own sales and logistics efforts.
Explore macrotrends that inform market growth, retraction and adjustments.
HUMAN RESOURCES
Explore population trends to understand potential hiring needs and workforce strategy.
