Focus Conference

September 9-11 | New Orleans, LA

Executive Registration: $900 | Social Registration: $300

TURN UP THE HEAT.

This year, we’re bringing the energy to the Big Easy. HARDI Focus Conference isn't just another note-taking event—it’s a strategic reset for you and your team. Packed with dynamic sessions, engaging peer-to-peer discussions, and fresh perspectives, this conference will sharpen your instincts, challenge your approach, and equip you to drive real impact across your organization.

We’ll tackle the HVAC/R industry’s most pressing business needs through three critical lenses: Brand Strategy and Growth, Customer Relationships, and Emerging Tech and Operations. Functional leaders and individual contributors across sales, marketing, operations, and HR will not only deepen their expertise but also gain invaluable cross-functional insights from the innovative practices of other top organizations in the channel.

Highlights

Let the good ideas roll

The Mind Mixer sessions

HARDI Council Members will lead collaborative discussions on data analytics, workplace dynamics, contractor needs, product management, and cutting-edge tech.

Get in the groove

Breakouts that play to your strengths

Our breakout sessions will cater to different experience levels, offering options that build in depth both foundational skill-building and deep dives into innovative, mold-breaking practices within each of our core themes.

It's not voodoo,

It's the Vendor Showcase

Big easy after hours

Work hard, play harder

What do they say about all work and no play? We’re pairing impactful learning with authentic New Orleans experiences for an evening of off-site activities. This is your chance to grow your network and create unforgettable memories.

Agenda

1:00-8:00 PM
Registration

4:30-5:30 PM
Mind Mixers Round 1

5:45-6:45 PM
Mind Mixers Round 2

7:00-8:00 PM
Welcome Reception

LET THE GOOD IDEAS ROLL:

Mind Mixers

Don't miss out on our inaugural Mind Mixer experience! This dynamic event is designed for you to dive into the topics that matter most and collaborate with like-minded peers to uncover innovative solutions. Attend the Mind Mixer to engage in thought-provoking discussions, collaborate with industry peers, and enhance your conference experience. Topics examples include:

Leveraging data analytics in sales and marketing
Building stronger workplace dynamics
Anticipating contractor and end-user needs
Streamlining product information management
Exploring cutting-edge tools, tech, and AI

Tracks

Business Strategy & Growth

Gain actionable insights for driving brand impact, sharpening marketing strategy, and accelerating business growth across roles.

Emerging Technology & Operations

Explore the tools, data, and tactics that improve operational performance, inventory efficiency, and long-term profitability.

Customer Relationships

Hear fresh takes on sales strategy, customer engagement, and strengthening relationships that fuel loyalty and revenue.

KEYNOTE SPEAKER

Dan Gardner

Risk Management & Forecasting Expert | Award-Winning Journalist | Bestselling Author

Dan Gardner, a New York Times bestselling author and former journalist, is an expert in risk management and forecasting. Renowned for his books, including Superforecasting and How Big Things Get Done, Gardner's work has been published in 26 countries and 21 languages. His insightful talks draw on psychology and decision-making research, offering innovative solutions for business and life. An honorary senior fellow at the University of Ottawa, Gardner has worked with global organizations like Google, Goldman Sachs, and governments worldwide.

Vendor Showcase

SEPTEMBER 10 | 12:30 PM

That warm and fuzzy feeling you get when you find the perfect vendor? It's not voodoo, it's the magic of our vendor showcase. You’ll get face to face with the best solution providers in the industry. Whether you’re looking for cutting-edge technology or strategic partnerships, this is the place to make it happen.

Are you a vendor interested in participating? Be sure to add to your registration!

Work hard, play harder

Included with your registration, these guided tours offer a chance to explore the city’s rich culture, history, and iconic sights while connecting with industry peers in a fun, immersive way.

Swamp Tour

Join us for an incredible journey into the mysterious swamps and bayous of southern Louisiana. As your swamp boat travels into the depths of Cajun country, you will hear the tales of the Cajun folks and how they reap the bounty of their surroundings.

Haunted History Tour

Delve into the eerie history of the French Quarter on a haunting stroll through its mysterious landmarks. Uncover tales of ghosts, voodoo queens, and haunted mansions as you navigate the narrow streets.

Experiential City Tour

Embark on a journey through the heart of New Orleans, where the French Quarter sets the stage. Explore iconic landmarks at Jackson Square, delve into the unique burial practices at St. Louis No. 3 Cemetery, and witness the impact of Hurricane Katrina.

Get Cooking

Unleash your team's culinary creativity with a team-building experience led by one of New Orleans' most esteemed chefs. Delve into the art of New Orleans cooking, learning the nuances of Cajun and Creole cuisine.

HVAC in the Superdome

Explore the iconic New Orleans Superdome with a guided behind-the-scenes tour of its state-of-the-art HVAC systems. Additional areas of the venue may be included, with details finalized closer to the event.

HOTEL INFO

Royal Sonesta New Orleans

$189/night. Please note: the link to book a room will be sent in your confirmation email after registering for the event.

THANKS TO OUR SPONSORS

Interested in sponsoring?

Click here for more info on event sponsorships.