Demand Per Location
The Demand Per Location tool offers distributors valuable insights to help optimize time and budget. It analyzes the operating environment of both existing and potential locations, allowing distributors to set realistic expectations and make informed decisions on resource allocation.
A data driven tool executed by HARDI to:
Maximize volume, profit, and return on assets
Expand market share in a branch geography and/or open new branches
Identify replacement opportunities
Allocate headcount, marketing, and investment within a branch/territory
Work with contractors/dealers to forecast and close replacement opportunities based on equipment age of life and economic trends
How it works:
HARDI experts leverage the latest state-level and county-level market estimates from the Energy Information Agency and the American Community Survey to identify the installed base in your operating markets. With knowledge of the installed base alongside economic trends, the tool provides insights into the demand levels around your branches.
Then, Distributors integrate their sales data into the tool to:
Measure local market share
Develop targeted sales strategies
Optimize new branch locations for growth
HARDI's Demand Per Location gets members the market intelligence needed to make smarter, data-driven decisions for business growth.
What types of questions can the tool answer?
The number of residential units in my state and around my locations
The amount of the primary types of residential equipment installed in my state, my locations and potential locations
The residential replacement equipment demand in my state, my locations, and my potential locations?
The populations densities and trends in my area?
The demographics differences around my locations?
The economic factors and trends in my area?
The property values in my area?
Where should I look to expand?
Where should I allocate my resources?
How can I forecast revenue growth by branch?
Pricing
Demand Per Location is a custom report and consultation service available to HARDI member distributors for an additional fee. Pricing varies based on the number of locations included and overall complexity of the project with most being completed in one month. Please reach out to Brian Loftus for a consultation.
