Webinar Replay: eCommerce Doesn’t Close Jobs — Your Dealers Do

This webinar was recorded June 11, 2025.

See How Top Distributor Sales Teams Equip Dealers With Digital Tools That Directly Drive Sales.

Most distributor sales & digital teams focus on adding tools for dealers to make it easier to purchase equipment—and that’s important.

But there is an even bigger opportunity for how digital tools can help your business: helping your dealers win jobs before the purchase ever happens.

Homeowners don’t buy from your eCommerce—they buy from your dealers. Yet many distributors leave dealers with a list of prices & SKUs to sell off and whatever brochures they can scrounge up. If your equipment is difficult to sell, your products may never make it into proposals. And even when they do, dealer’s proposals are often delayed, inconsistent, and lack the professionalism needed to close the deal.

Would you rather homeowners learn about your equipment from your dealer’s proposal — or from ChatGPT?

In this session, we’ll explore how top HVAC distributors are borrowing best practices from industries like Solar and Foodservice Equipment—where distributors use digital sales enablement tools to support how dealers sell, not just how they buy. From integrated pricebooks to Good-Better-Best proposal tools, we’ll show how the top teams are increasing dealer win rates, share of wallet, dealer loyalty, and even clearing out stagnant inventory.

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