Webinar Replay: The 2025 HVAC Buyer: What Dealers Need & How Distributors Can Help Them Deliver

This webinar was recorded June 25, 2025.

Today’s buyer completes 80% of their decision-making online and expects instant, transparent answers. Distributors that help their dealers offer online pricing, surface available incentives, and adapt to AI-driven search behavior will position them to win digital-first homeowners and move more high-efficiency equipment in the process.

Watch this webinar replay to learn about:
1. How online transparency increases inbound calls for dealers; 70% of homeowners favor online pricing
2. An incentive-stacking toolkit that creates urgency and moves premium systems from warehouse shelves into homes
3. Why AI-powered search favors dealers listed in trusted databases and how distributors can help them to leverage the transition to AI search

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