Products & Services

Stop Leaving ROI on the Tarmac: How HVAC Leaders Turn Incentive Trips into Growth Engines

May 21, 2025 | 3 minute read

Incentive trips in HVAC have always been a trusted way to celebrate dealer success. But too often, these experiences are treated like expensive “thank yous” with no measurable return. What if your next dealer trip didn’t just reward performance, but actually drove it? If you're still sending top dealers on the same familiar trips without tracking ROI, you're missing a huge opportunity to boost sales, gain loyalty, and stand out from the competition. 

The Old Way: Gratitude Without Growth 

Let’s face it—most manufacturers spend seven figures on incentive travel without tying it to stretch goals or tracking outcomes. You build goodwill, sure. But when the trip ends, so does the momentum. What’s missing? A performance strategy that ties the experience directly to measurable business growth. 

The New Way: Turn Trips Into Profit Centers 

Leading HVAC manufacturers are upgrading their incentive programs and seeing major gains. Here’s how Luxe helps turn travel into revenue: 

  • Growth-Driven Goals 
    Set stretch targets that go beyond baseline sales—whether it's driving market share, launching new SKUs, or deepening wallet share. 

  • Monthly Dealer Updates 
    Keep trips top-of-mind with progress tracking and milestone communication, transforming passive interest into proactive selling. 

  • Smart Seasonality 
    Use incentive timing to offset seasonal slumps and smooth out the sales curve. 

  • Tiered Rewards 
    Go beyond “you made it!” Trips include elevated experiences for top-tier performers, driving additional effort and ambition. 

HVAC Leaders Who Made the Switch 

Companies that’ve upgraded with Luxe are seeing: 

  • 14% YoY sales lift from performance-tied trip structures 

  • 30% more repeat engagement from high-potential dealers 

Higher loyalty and dealer retention year over year 

Featured Opportunity: W Punta Cana 

Luxe has secured exclusive pre-opening rates for W Punta Cana, Marriott’s first all-inclusive resort, which will launch next month. The resort will feature 13 dining concepts, a world-class spa, and a no-kids, beachfront adult playground. But here’s the kicker: this exclusive offer ends mid-June

  • Locked-in luxury rates 

  • VIP perks for high performers 

  • White-glove coordination by Luxe 

This isn’t just a deal. It’s a limited-time competitive edge

Ready to Rethink Your Dealer Incentives? 

If your trip feels more like a budget line than a business driver, it’s time to rethink the ROI. Luxe helps HVAC brands: 

  • Set smarter sales goals 

  • Track dealer progress 

  • Elevate trip experience 

  • Prove ROI 


Let’s Talk Strategy 

Your dealers will love the trip. Your board will love the results. 

[Book a 20-Min Strategy Call] to learn how Luxe can turn your next dealer trip into a revenue engine. But act fast—the W Punta Cana rates vanish mid-June. 
https://meetings.hubspot.com/jacquebusby/jacque-busby 
Call me at 414-349-3000 or send me an email: jacque@luxeincentives.com 

Jacque Busby

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