Customer Service: What Not to Do

Customer Service: What Not to Do

Currently I am sitting in a waiting room waiting for my car’s rear window to maybe be replaced after some lovely soul decided that a great New Year’s Eve joke would be to come and smash it in.   Lucky me. 2017 off to a great start.   Anyways, I gave my insurance a...
Huge Disaster Turned Potential Opportunity

Huge Disaster Turned Potential Opportunity

  For lunch today I decided I would head to Chipotle. My friend had given me a free coupon and, since I was feeling a little extra famished today, I thought a chicken burrito bowl would do the trick.   As I walked in my mind got the best of me yet again. As a...
Speak With Them, Not at Them!

Speak With Them, Not at Them!

  So here at HARDI I sit down on a weekly basis with my team and try to compose some sort of game plan for our Marketing for the week. I must admit the plan rarely is unaltered as things are always popping up “hot,” but we do try. One of the first things we do is...
They are Near, Lock Them In

They are Near, Lock Them In

I was reading an article earlier discussing the rapid growth of NFC (near field communication). The article discussed the great success of beacons pushing out millions of coupons to consumers annually. The number projected for coupons or offers using this...