As the B2B market evolves and as modern-day price setting becomes increasingly complex for many B2B industry leaders, it’s important to understand the factors contributing to downward pricing pressures, one of the most notable being globalization.
Today, globalization is largely to blame for destructive price environments, which occur when increased competition causes disruption and damage to any part of an industry or sector. But what was the global exchange like before and where did the concept of globalization come from?
The history of humanity is a history of commerce – a history of global trade in fact. While some researchers focus on the modern era, multi-state commerce dates to ancient civilizations, with lucrative trade in natural resources and agricultural products between