Category: DeBoer

The following article is a guest blog post from Chris DeBoer, HARDI Director of Marketing & Sales on the ongoing recruitment documentary project.   Go to Article —>

Currently I am sitting in a waiting room waiting for my car’s rear window to maybe be replaced after some lovely soul decided that a great New Year’s Eve joke would be to come and smash it in.   Lucky me. 2017 off to a great start.   Anyways, I gave my insurance a ring on Sunday letting them know about the predicament I was in. Soon I realized that an insurance claim would cost…

  For lunch today I decided I would head to Chipotle. My friend had given me a free coupon and, since I was feeling a little extra famished today, I thought a chicken burrito bowl would do the trick.   As I walked in my mind got the best of me yet again. As a marketing person I feel like it’s a curse sometimes, always having my wheels spinning, even if it is on that…

  So here at HARDI I sit down on a weekly basis with my team and try to compose some sort of game plan for our Marketing for the week. I must admit the plan rarely is unaltered as things are always popping up “hot,” but we do try. One of the first things we do is discuss our social media calendar and how that is looking for the week. Previously we would consider event…

I was reading an article earlier discussing the rapid growth of NFC (near field communication). The article discussed the great success of beacons pushing out millions of coupons to consumers annually. The number projected for coupons or offers using this communication method in 2020 is 1.6 billion.   Why is this? Studies have shown that this form of consumer outreach is extremely successful. One Chinese jewelry retailer launched a campaign using beacons in early 2015…

I hadn’t really heard too much of this expression until recently when a friend texted me about going to a party last Saturday. Though I was not extremely stoked about the event, I immediately felt the need to accept the invitation due to the fact that something amazing may occur that I would miss and later regret. Almost instantly I changed my mind about the event because of a large case of FOMO.   Social…

No matter how one feels about millennials, they are making changes in big ways. Myself being one of them, I realize that this generation has and will continue to shape this country quite a bit. And now the millennial generation is backing new more innovative ways to invest and save almost $7 trillion dollars in liquid assets that will be at their disposal within the next five years. With that being said, major financial institutions…

An interesting topic circulating around the association now is regarding recognition and what actually are the best ways to show your staff that you appreciate them. Sometimes we can overlook all the good that our teams are doing. I will be the first to say that I do my best to keep my team in the know on what a great job they are doing. However, I know I could be better. You don’t need…

Effective marketing is a daunting task at times and I know the process can be quite cumbersome. We are continuously promoting multiple events, products and services. The all-too-popular “content marketing” term is tossed around constantly. Content marketing is important but how you approach this will determine your success or failure. It is important to generate buzz and leads around all the different offerings an organization has — but what is the best way to do…

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