Category: Blog

  Go to article >> Heller is one of the speakers at HARDI’s upcoming Marketing & Sales Optimization Conference in Miami from June 3–5, where he will be discussing “The 10 Commandments of Distributor Marketing in the Age of Amazon Business” with attendees.

87% of millennials say professional development or career growth opportunities are very important.   Being able to connect with millennials, which I know is just the hottest topic around these days, is absolutely a challenge. I’m a millennial myself, and I can confirm there is no one-size-fits-all solution for connecting with my generation. We’re the…

“How’s business?” is a complicated question. We can imagine a variety of ways Distributor A or B would respond to the question “How’s business?”   While sales growth may be the oxygen of the enterprise, how expensive it is to get those sales out the door is what matters. Distributor A and B can evaluate…

  One of the remarkable things about HARDI is the coalescence of industry expertise from so many points of view. Every time HARDI welcomes a new member we contribute to this body of knowledge, and our industry adds another tool to unlock even greater potential.   One such company was on my mind recently, as…

The following article is an excerpt from the 2.20.18 Data Driven Newsletter.   Do you think “Amazon Update” should be a regular section of the DDN?  The news releases from Seattle frequently spark as many reactions as tweets from 1600 Pennsylvania Avenue.  Many of our conversations each week begin with “did you see ..” or “OMG…

Privacy Policy | Terms of Use | Communication Policy | Copyright © 2018 HARDI - Heating Air-conditioning & Refrigeration Distributors International. All rights reserved.