Contact: Anthony Lagunzad, HARDI Public Affairs Specialist

Direct: 614.345.4328 x119


COLUMBUS, Ohio, June 8, 2018– Heating, Air-conditioning & Refrigeration Distributors International (HARDI) held its annual Marketing & Sales Optimization Focus Conference this week in Miami, Fl. More than 200 attendees experienced a range of content from a specially-picked speaker lineup to cover specific aspects of the Marketing and Sales interdepartmental relationship.


“I always look forward to the HARDI Marketing & Sales conference because it provides relevant, applicable content from industry leaders and distribution experts along with unmatched networking opportunities,” said Century A/C Supply Director of Marketing and Information Renata Morgan. “This conference is one of the best I attend every year, and this year in Miami the phenomenal speakers’ presentations included so much thought leadership and insight on actionable takeaways for every level within an organization.”


The speaker lineup, which included President of Modern Distribution Management Ian Heller, consisted of seven subject matter experts on different aspects of marketing and sales responsibilities.


Topics covered included field sales evolution, creating unique value propositions, digital marketing, improving marketing ROI, improving customer satisfaction, time management and creating a content strategy.


“I am extremely pleased with how this event went,” said HARDI Marketing & Sales Manager Chris DeBoer. “Our speakers shared tons of useful insights with members, and I am confident that all the knowledge learned during the event will help them not only make some immediate changes within their organizations, but also spearhead some long-term initiatives that will push them forward over the next several years. Also, the location was nice!”


For more information, contact Anthony Lagunzad at or visit



HARDI (Heating, Air-conditioning and Refrigeration Distributors International) is the single voice of wholesale distribution within the HVACR industry.


HARDI members market, distribute, and support heating, air-conditioning, and refrigeration equipment, parts and supplies. HARDI Distributor members serve installation and service/replacement contractors in residential and commercial markets, as well as commercial/industrial and institutional maintenance staffs. HARDI proudly represents more than 480 distributor members representing more than 5,000 branch locations, and close to 500 suppliers, manufacturer representatives and service vendors.



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